Brands We Love: Oxford Lads•
Posted on December 29 2016
We first discovered Oxford Lads and it’s designer Alan back in 2014 and instantly fell for his unique prints and modern cut, button-down shirts. Our customers were swooning over the funky florals, cool abstract geometrics, or totally crazy and kooky graphics of the tops! With the success of the shirts, we soon started carrying shorts, sweaters, pants and jackets. And now a few years later, it’s safe to say: Oxford Lads is a Brick & Mortar fan favorite.
Alan describes his guy as smart and rebellious, and his choices in fabrics and prints reflect that. The Oxford Lads’ guy is a little bit preppy in his own way, looking for well-made clothes with updated fits, but wanting to make it “his-own” in something daring and colorful. “They mix their preppiness together with a street style look, that’s what Oxford Lads is about.”
Let’s start with the prints. Every season, Alan scours the globe looking for something new and unique. He then cuts samples, which are shown to buyers (like us!) and then only makes what gets ordered! So that means that when we sell out of a print or style, it’s gone! There’s no replenishment waiting, no over-cut extras! We feel like that’s what makes the brand so special: you know that what you’re wearing was cut-to-order, limited run! The chances of seeing it out and about and replicated on the street is low, so if you’re looking to be one-of-a-kind, Oxford Lads is the brand for you.
Our customers have also come to know the brand for it’s amazing fabrics. A fan favorite is the silk and silk blend shirts. These lightweight, flowing fabric is silky to touch and feels amazing on. They’re easy, breezy and comfortable. The premium cotton shirts have a quality you can feel, and often feature interesting details like embroidered graphics or explosive prints!
“For me there’s no point in creating a line that you can find anywhere…” Alan says. I find … that most of the brands are doing the same basic, boring, solid color shirts or over-the-top prints that look a bit scary! I was a bit worried that my line looked very different compared to other vendors.”
That’s what we love about it! It’s fashion forward and it’s unlike anything else you’ll find out there. And at Brick & Mortar it’s always in stock. We have new orders of Oxford Lads that come in every month, so there’s always something fresh.