Neo-Vintage, Old is New! September 21 2016, 0 Comments
MAGIC, the world’s largest fashion retail trade show, happened last month, and man, did we order some awesome stuff! Aside from seeing our favorite brands like Oxford Lads, Inimigo, and Mavi, we picked up some exciting new, brands like Puma Accessories and Psycho Bunny, plus we’ll be carrying 2Xist again come Spring.
So this year, as we walked the show, I tried to look for some recurring themes; some cool trends. Last year was all about “gym luxe” and elevated sports looks with funky zippers and details. And while that trend is still going strong, there was something new! Well, something new that looked old.
Neo-Vintage! A huge sign telling us about the show trends read: “Neo-Vintage: New Items that feel like old favorites appeal to consumers’ sense of discovery. Global influences and hand-crafted details elevate pieces from everyday apparel to wearable artifacts.” The last line makes me feel like a clothing archeologist, but regardless, the looks were “worn-in” for sure.
I love it! Clothes that have a lived in look; worn and torn. It just LOOKS comfortable! Like your favorite sweater or jacket! We’ve already seen some of this creeping in this fall, with shredded denim and shirts, destroyed hemlines on tees and frayed edges. So keep an eye out for more of this look this coming year.
In denim, there’s a lot of destruction going on. Rustic Dime, one of our favorite brands, is giving us denim with bleach splatters and completely destroyed and patched legs. And if shredding isn’t your thing, you can still get into the look with a vintage wash. Mavi has a few of those coming this Spring as well.
Bomber jackets were a huge trend. It seemed like everyone had their version, yet every one seemed like that cool bomber jacket you had in your closet in college. Well, if you still have it, dust it off! If not, look for vintage, army styling or try a new silhouette in silk with embroidery.
And finally, patches played into the whole neo-vintage trend. Look for shirts, jackets and denim with cool sewn patches, or embroidered patch details that give the pieces a vintage piece of flair! We’ll be carrying Cohesive, who’s giving us super cool sweatshirts and tees with patch details.
Be sure to check out Brick & Mortar as we bring you the best for Spring 2017!
February MAGIC Trade Show Trend Report March 19 2016, 0 Comments
By Jose Hernandez
MAGIC is the largest trade show in the world, which showcases apparel, footwear, accessories, and manufacturing. The first event was inaugurated in 1933 by the Men’s Apparel Guild in California, hence the MAGIC acronym. Today, MAGIC is held twice a year: February & August. During these trade shows, designers, apparel manufacturers, and sourcing companies all showcase their newest product. Their goal is to have buyers submit purchase orders for their lines.
Many people are familiar with fashion shows, but not as familiar with the purpose of trade shows. A fashion show is a promotional event meant to generate buzz about a collection. The collection is carefully styled and curated by the designer to convey a general theme, inspiration, or concept. During a trade show, the complete collection is available for preview and buyers come to see it and place purchase orders. This includes additional styles, colors, and fabrics that you may not see in a fashion show. Buyers can include anything from brick and mortar boutiques to big department store retailers.
Last month, I was able to attend the February trade show. During the February show, brands showcase their Fall/Winter collections. This is done several months in advance, so that their production managers can plan for the proper quantities to manufacture and be able to deliver product in time for the season. The trade show is held in Las Vegas, NV. Within MAGIC, there are several areas or shows that one can attend.
My focus during the trade show was to pickup on the trends from different brands and designers for the upcoming Fall and Winter seasons. Here are some of the highlights:
- 80’s: Oversized garments have been trending for a few seasons, but we’re starting to see many of the 80’s elements come back for Fall/Winter. Specifically, longer coats, pants that are looser at the thighs and tapered in the ankle. Billy Reid has several amazing pieces. The collection is available for viewing online: https://www.billyreid.com/collections/fall-winter-2016
- Knit Denim: Despite evolving over time to adopt flexible properties, denim has always maintained its traditional twill construction. In other words, the construction of the fabric has not changed. This season, I was able to preview several denim knit pants, the biggest benefit being comfort, without compromising the look. One of the brands carrying this new variation on denim is Mavi Jeans. Stich’s has an example of this type of construction in their website: http://stitchsjeans.com/blogs/behind-the-seams/88970566-the-loop-denim-collection
- Cuff Jeans: This is something that’s starting to be seen on the streets of Los Angeles and some of the brands at MAGIC showcased. Denim pants with a rock & roll vibe and thick cuffs at the bottom. Think James Dean in Rebel Without A Cause.
- Trucker Jackets: Utilitarian styling features will begin to become popular during Fall/Winter 2016/17, but will really pick up in Spring/Summer 2017. Cargo pockets were seen trending by several designers. J. Lideberg had a few trucker jackets in gray, black, and silver. You can preview their collection online: http://designsfever.com/2015/02/12/j-lindeberg-fallwinter-2015-mens-collection-nyfw/
- Color: In terms of color palettes, there were several tones of gray, black, some muted mustard yellows, dark reds. Overall a darker palette, but still rich in color. You can get a peek of a color trend report here: https://www.weconnectfashion.com/articles/men-s-color-forecast-editors-top-10-picks-for-f-w-2016-17
For more information on MAGIC, you can visit their website at: http://www.magiconline.com/